Marketers must embrace transparency and honesty with online data
Online marketing professionals need to make sure customers understand the value of sharing their data to build trust and acceptance, Google’s UK and Ireland managing director has said. Speaking at the...
View ArticleAffiliate marketing growth to continue apace
Affiliate marketing will become more integral to brands’ advertising campaigns as growth in the sector is forecast to continue, new research from the Internet Advertising Bureau (IAB) reveals. A survey...
View ArticleLondon 2012 Olympics causes advertising frenzy
This year has seen brands doing everything they can to take advantage of what is surely the biggest marketing event to hit the UK – the London 2012 Olympic Games. With the opening and closing...
View ArticleM&S recruits Joanna Lumley and Oxfam for reputational marketing campaign
Marks and Spencer is looking to cement its position as a leader in sustainability with a new integrated campaign fronted by Joanna Lumley. The reputation-building, non-product campaign will see the...
View ArticleLexus shifts online marketing into top gear
Lexus is stepping up its online marketing in an effort to build its digital presence in the luxury car segment. The Toyota-owned brand is creating an online brand portal geared specifically to the new...
View ArticleGoogle SEO advice: forget meta keywords
Search engine optimisation (SEO) is a vital element of website design and online marketing, particularly for small firms seeking to stand out in a crowded digital space. Google has just released some...
View ArticleAvatars to screen candidates as video interview software launches
Job candidates could soon be facing avatars at interview instead of employers as video interview software launches. The video interviewing software, developed at York St John University, will simulate...
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